Brief
Physical construction, substrate, print techniques and naturally ye old type and visual.
On this brief required the ability to hold a design across three variants within a specific category (aligned with the brand and target audience), underpinned by a concept rather than nice looking design. The brand I chose to associate with this project is https://www.totm.com/. Naturally, it’s also about appropriate substrate choices that align with the product. So, choose a product, identify it’s salient benefits and seek to portray this over three iteration of the idea in the variants.
Research & Process
I used personal subjects as my main method of research. Interviewing various individuals and receiving their opinions on the contemporary tampon packaging industry and usage.
Concept
The time has come to break the outdated period taboo and talk about menstrual health and modernise how we manage our periods. This new range of packaging is specifically adapted to suite the needs and issues at hand when it comes to mainstream tampon packaging.
From the physical; waterproof, sustainability and simplicity, to the emblematic; a new transparency in the language and attitude we use when talking about periods.
